A UI & UX designer with almost 4 years of overall experience
Experience in creating user-centric mobile & website experiences. I specialize in product design, user flows, and interaction design. Currently, working at DANA - the number 1 fintech company in Indonesia, where I've led projects such as social & discovery features, ads management dashboard, and gamification features.
Also includes experience working in a fast-paced startup environment that follows the Agile Software Development Life Cycle. This has enabled me to understand how to make a timeline & collaborate closely with cross-functional teams, including product managers, project managers, engineers (front-end and back-end from IOS, Android, and web-based), QA, and business or marketing stakeholders.
Featured Projects
A selection of my recent work in UI/UX design, product design, and brand identity.
Leveling Up DANAPOLY: Boosted Daily Opens by 90% and Transactions by 103%
DANAPOLY is a gamification feature in the DANA app that enhances user engagement by combining financial transactions with an interactive, monopoly-style game. It incentivizes users to complete activities within the app, such as making payments, sending money, or purchasing vouchers, in exchange for in-game rewards.
Celebrating Connections: Driving Engagement & CTR on Transactional Features with Birthdays in Feed
Birthdays Just Got Clickable!
A Lottie Showcase: Where Design Meets Motion
🎞️ Welcome to My Little World of Motion
From Static to Scalable: Thematic DANAPOLY Boosted Campaign Speed & Flexibility
Made DANAPOLY a plug-and-play campaign canvas—campaign-ready anytime, with faster launches, smoother workflows, and more creative freedom for design, marketing, and ops 🎲
Inbox 2.0: Designed for Attention, Not Overload
The Inbox feature in the DANA app serves as a centralized hub for all user notifications, transactions, promotions, and important updates. It enhances user engagement by keeping them informed about their financial activities and exclusive offers within the app.
Design System at Scale: Default & Thematic Icons for Unified UI
I design various icons, not only for the features I manage but also for requests from other teams, ensuring visual consistency and enhancing the overall user experience in the DANA app. 🎨🚀
A Landing Page for Educational Platform: My Studio Kode
I am in charge of UI/Ux at Studio Kode, a programming bootcamp platform for kids with fun and great experience for parents & kids.
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Seed Metaverse: A Sleek Crypto Landing Page Concept
Seed is a social NFT platform that has advantages in its products, as a marketplace, providing game tech, VR & AR, AI technology, providing community space for fellow usaers, and using blockchain technology as a digital transaction logger.
Maximize the Homepage to increase user loyalty and awareness of key features in the Lion Parcel app.
Lion Parcel is an Indonesian logistics company under the Lion Group. Lion Parcel application is a freight forwarding service platform that makes it easy for users to send and track packages in real-time.
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Improving the Transfer Journey in BCA Mobile Banking
mBCA is a mobile banking application developed by Bank Central Asia (BCA), one of the largest private banks in Indonesia. It provides users with a seamless way to manage their banking needs directly from their smartphones.
ASEAN Fintech Group Site
Asean Fintech Group (AFG) is a fintech company which empowers and creates value for business and consumers through its next-gen Web 3.0-geared multi-vertical tech solutions and services.
Make It Happen: A Bold UI Take on Task Management
A Task Management App is a digital tool designed to help individuals and teams organize, track, and complete their tasks efficiently. It improves productivity by offering structured workflows, prioritization, and collaboration features.
How Does Annastasya Work as a UI & UX Designer? 👀
Working in a fast-paced startup environment means I have to stay agile and adaptable. While I generally follow a structured workflow, in reality, things can be quite flexible depending on the problem, priorities, and input from other stakeholders. Here's a glimpse into how I approach my work:
1. Define the Problem 🔍
Every project starts with a problem—whether it's a quality of service issue, a business/marketing need, or a BAU (Business as Usual) request.
I work closely with UX Researchers (UXR) to dig deeper into the issue. If research data already exists, I check our research library for relevant reports. If not, I conduct desk research by analyzing Mixpanel data, market trends, and other external sources. Once I have enough insights, I categorize problems using FigJam, mapping out different areas of focus.
2. Ideate the Solution 💡
Now that the problems are mapped, it's time to brainstorm! At this stage, I explore solutions freely without tech constraints—allowing for more creative thinking.
Depending on the scope and complexity of the project, I ideate independently or collaborate with the Product Manager (PM). To prioritize ideas, I use a Decision Matrix to identify solutions that offer the biggest impact with the least effort.
3. Concepting the Design ✍️
With a clearer direction, I translate ideas into user flows and low-fidelity layouts. This is where I determine the best way to structure the experience.
I often collaborate with UX Researchers and Product Manager to refine the concept. If needed, we hold whiteboard sessions with stakeholders or map out ideas in FigJam for a more interactive discussion.
4. Designing the UI 🎨
I refine the low-fidelity wireframes into high-fidelity designs, ensuring they align with our design system and user experience principles. At this stage, I also:
- ✅ Iterate on designs with feedback from my manager and researchers.
- ✅ Provide custom assets, such as icons, illustrations, and micro-interactions, if they are not available in the design system.
- ✅ Create interactive prototypes to help developers visualize how the design should function.
- ✅ Document everything properly to make it easy for stakeholders and developers to understand the design structure and access assets.
5. Development & Handoff 🛠
Once the design is ready, it's time to hand it off to developers. Our development process follows a Sprint-based workflow, with key phases like Pre-PRD, PRD, and Tech Review (TA & SA Review).
During Pre-PRD and PRD, I work with the Product Manager and developers to discuss any technical constraints and find solutions that maintain a great UX while being feasible to implement.
6. Testing & UI Audit ✅
Testing is a crucial part of my workflow. Basically, testing is divided into 2 types. Development result testing and user experience testing. From the product that I hold, it happens that usability testing is rarely done, mostly by internal team evaluations. So the testing referred to here is testing of development results or we name it as UI Audit. I focus on UI Audits to ensure that the final implementation matches the intended design. During UI Audit, I check:
- 🎯 Visual accuracy – Colors, fonts, margins, paddings, and spacing.
- 🎯 Copy correctness – Making sure text content is displayed as intended.
- 🎯 Interactions & animations – Ensuring smooth user flow and responsiveness.
- 🎯 Edge cases – Testing different scenarios beyond the happy path.